1. How We Use AI

This policy sets out how we use artificial intelligence (AI) tools responsibly and legally within The Fabric Obsession to maintain creative integrity, protect intellectual property, and ensure customer data remains secure.

We may use AI-based tools to support and streamline aspects of our operations, including:

• Content Creation: Assisting with draft copy for newsletters, blog posts, product descriptions, and social media captions.

• Inspiration & Visual Concepts: Exploring color palettes, pattern concepts, mood boards, and initial creative ideation.

• Customer Communications: Assisting with customer service triage, auto-replies, and suggested responses to common inquiries.

• Internal Productivity: Assisting with workflow automation, administrative scheduling, inventory data analysis, and internal summaries.

All AI-assisted content and creative work is reviewed, curated, and edited by our human team before publication, production, or customer distribution.

2. AI and Personal Data

We treat personal data with strict care and confidentiality. We will never knowingly input sensitive or personally identifiable customer or client data into public AI platforms without a clear legal basis and stringent safeguards in place.

All personal data processed in connection with AI tools is handled in strict compliance with applicable data protection legislation (including the UK GDPR / EU GDPR and Data Protection Act 2018). In particular, we:

• Data Minimisation: Limit the data shared with external processors strictly to what is necessary for the task.

• Vendor Compliance: Ensure all third-party AI software vendors adhere to robust data protection agreements, security standards, and confidentiality.

• Human Oversight: Never use AI to make fully automated decisions that have legal or similarly significant outcomes without human review.

For our full data privacy policy, please refer to our Privacy Statement on our website. If you have questions about how your data is used, you may contact us at info@thefabricobsession.co.uk.

3. Transparency and Creative Responsibility

While AI aids efficiency and creative exploration, The Fabric Obsession remains fully responsible for the accuracy, legality, and appropriateness of all products, materials, outputs, and services we deliver.

Where AI tools have substantially contributed to a deliverable or published creative asset, we practice transparency and disclose this usage whenever appropriate or legally required.

4. Limitations of AI Use

AI-generated content may occasionally contain factual inaccuracies, outdated information, or lack context. While we maintain rigorous human oversight over all outputs, we recommend clients and customers use their own judgment and verify any critical information provided, including workshop guides, sewing tutorials, or material specifications.

5. Your Rights and Choices

If you are collaborating with us on a bespoke commission, project, or service and prefer that AI tools are not utilized in relation to your materials or data, please let us know when engaging our services. We will make reasonable efforts to accommodate such requests. We will promptly notify you if we are unable to remove AI from a specific service delivery.

6. Policy Updates

This policy may be updated from time to time to reflect changes in technology, statutory regulation, or our business practices. The latest version will always be available on our website.

Effective date: 3.11.2026

Last Updated: 3.11.2026